RF Direct Engagement Model Puts the Right Expertise in Front of Every Deal

FARMINGTON HILLS, MI, January 5, 2026 – RF Connect, an integrator specializing in wireless connectivity, has revised its go-to-market strategy for Cellocity®, the company’s private cellular packet core network solution. Cellocity will now be sold and integrated directly by RF Connect, shifting away from a channel-led model. The solution joins RF Connect’s Operator Services portfolio of carrier-grade cellular network enablement and management services built for modern enterprise wireless connectivity.

Previously, Cellocity was sold through channel partners — primarily managed service providers (MSPs) — who promoted it as a value-add to their own application and device deployments. Because the solution demands specialized cellular integration expertise, RF Connect was consistently and deeply involved in those partner deals. To eliminate friction and improve outcomes, RF Connect will now lead or co-lead alongside partners all Cellocity customer engagements, ensuring the right expertise is applied from the start.

“The private cellular market has matured significantly since we launched the Cellocity solution five years ago,” said Jeff Hipchen, EVP of RF Connect. “We’ve found that deals go further and faster when RF Connect is directly in front of customers, working alongside MSPs so each party contributes what they do best.”

Cellocity provides the foundational infrastructure for private cellular networks, delivering high-performance, reliable, and secure wireless connectivity for enterprises and industrial operations. It supports mission-critical applications, digital transformation initiatives, and broader value-generation strategies. Built on open architectures and flexible platforms, Cellocity integrates seamlessly with best-of-breed equipment to deliver customers the performance they need without vendor lock-in.

Cellocity is part of RF Connect’s Operator Services portfolio, which enables organizations to control their wireless connectivity using licensed cellular spectrum without the cost and complexity of working through traditional cellular providers. The portfolio also includes Greenlight™, a carrier-approved signal source for in-building wireless networks such as Distributed Antenna Systems (DAS), and Mobilize™, an enterprise-optimized neutral host solution delivering multi-operator in-building cellular coverage.

For more information about Cellocity or RF Connect and its services, please visit www.rfconnect.com and follow on LinkedIn.