Guest Experience at the Newly-Opened Property Includes Multi-Operator Cellular Coverage in Addition to World-Class Gaming, Dining, Accommodations and Other Amenities

FARMINGTON HILLS, MI, November 12, 2019 – RF Connect, a national leader of cellular-based wireless solutions, today announced it designed, deployed and will manage a venue-owned wireless network that enables multi-operator smartphone connectivity for guests and public-safety communications for emergency first responders at the new Hard Rock Hotel & Casino Sacramento at Fire Mountain which opened on October 30th and is owned by the Estom Yumeka Maidu Tribe of the Enterprise Rancheria.

Guest experience in the highly-competitive hospitality industry which includes resorts and casinos has a direct correlation to loyalty and revenue. As a result, the industry is focused on adopting strategies to deliver an exceptional experience to stand out from other brands. Increasingly, technology-driven amenities are given the same attention as traditional guest experience considerations such as accommodations, restaurants, bars and other services.

“Everything we do is intended to deliver an unparalleled experience for guests,” said Matthew Morgan, Vice-President of IT of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “This includes ensuring guests can use their smartphones anywhere within the property. By partnering with RF Connect, we met our goal of providing excellent service for the major wireless operators within our facility.”

“Although the demand for cellular connectivity is increasing, it is extremely challenging to align the business interests of venue owners and wireless operators,” said Pat Rhatigan, Market Development Director at RF Connect. “Our ability to coordinate highly-complex in-building wireless projects and engage multiple stakeholders helps empower the resort to achieve its guest experience ambitions.”

The wireless network also complies with public-safety fire codes to support indoor and outdoor communications among first responders.

“Exceptional care was put into curating the guest experience at Hard Rock Hotel & Casino Sacramento at Fire Mountain,” said Jeff Hipchen, Executive Vice President at RF Connect. “We are proud to contribute to the world-class amenities through the wireless network we deployed.”

Hard Rock Hotel & Casino Sacramento at Fire Mountain welcomed its first guests on October 30th and marked the occasion with festivities, entertainment and performances.

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About RF Connect
RF Connect is a global leader and innovator providing telecom/wireless services to design, optimize and manage high performance wireless networks today and in the future. With an impressive portfolio backed by cutting-edge technology and top-notch teams with proven success in high profile and complex venues, RF Connect is at the forefront of world-shaping wireless technology exceeding expectations as a world-class company providing network solutions to customers that demand the utmost in reliability, security and scalability across their wireless network infrastructures. For more information visit www.rfconnect.com or LinkedIn.

About Hard Rock Hotel & Casino Sacramento at Fire Mountain
Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with 1,587 slot machine and 57 table game positions, along with an outdoor pool and deck area, large meeting space and six unparalleled restaurants. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit www.hardrockhotelsacramento.com.

For additional information, contact:
Mike Collado
RF Connect
571-216-2404
mcollado@rfconnect.com